Attracting tenants to office spaces is a complex task that relies heavily on effective marketing strategies. Each marketing tool offers unique benefits but also comes with its own set of challenges. Understanding these challenges is crucial for developing a successful tenant attraction strategy.
Digital Marketing
a. Over saturation: Digital platforms are crowded with advertisements and content, making it difficult for individual messages to capture attention. Potential tenants may experience information overload, leading to diminished impact from marketing efforts.
b. Ad Fatigue: Repeated exposure to online ads can lead to ad fatigue, where potential tenants become less responsive to these marketing efforts. This challenge necessitates creative and engaging content to maintain interest.
Traditional Advertising
a. High Costs: Traditional advertising, such as print media and billboards, can be expensive. This can be a significant barrier, particularly for smaller firms with limited budgets, as it may not always yield a proportional return on investment.
b. Limited Targeting: Traditional media lack the precision targeting capabilities of digital platforms. This can result in broad messaging that fails to reach the most relevant audience, reducing the effectiveness of the campaign.
Using LinkedIn to generate more office leads
Right in front of your target audience.
Because LinkedIn offers career and networking opportunities users share more information that they ever would with marketing or sales teams. This means we are able to limit our adverts to an audience that perfectly fits your profile. This means you only pay for the right people to see your advert.
It really is YOUR target audience.
We’ll work with you to set up an audience profile that looks exactly like your desired enquiry. We can specify:
- Location e.g. Yorkshire
- Number of Employees e.g. 30+
- Industry e.g. Creative
- Turnover e.g. £1 million +
- Job Type e.g. Facilities, HR
- Seniority e.g. CEO or Director
We can target who you want and who you don’t want.
We can pick and choose industries. We can even pick and choose parts of industries. So if it’s office space, you might not want local government and you definitely don’t want farming and forestry (unless you have an excellent cleaning team). We can help you speak to exactly the type of occupiers you want.
And we know what creative will attract their attention
LinkedIn also gives us insights into the topics and content that engages your audience. This tells us what we need to know to develop ad creative that is more likely to generate enquiries.
Your ads can be made in various formats
Lead Generation Forms
Lead Gen Forms are templates that can be attached to a single image to collect information from the member.Ideal for Enquiries: The form is automatically filled with the member’s contact and profile information. Meaning they don’t have to leave the platform to enquire.
Video Ads
Video and animated campaigns can be more effective at reaching more people with your brand story. Ideal for Brand Story: Video posts can gain more that 200% engagement than static image posts. Video content lets you bring a space to life showcasing spaces, amenity and key features.
Reporting
Learn about your campaign & your audience.
The final campaign reports will tell you the expected things; like who clicked, how many people clicked and where they came from. But it will also show you what type of companies were most interested (and who weren’t). It will even give you prospects, so you can see which companies have a good chance of turning into enquiries
