28 Nov

Social Media Formats: LinkedIn Video

There are many social and advertising channels and each of these channels has a variety of formats. These formats always have their own specific requirements. It’s also common for these formats to have a specific style, purpose and cost. This article goes into further detail on LinkedIn Videos.

What are LinkedIn Videos?

As with other social media platforms, video is becoming more and more prevalent. LinkedIn videos are a great way to stand out on a platform crowded with images and text but that’s not going to be enough.

Videos can show much more than images and text within a single post and because of the nature of the platform, are typically targeted at B2B audiences.

Unlike Facebook and Instagram, there’s no dedicated video feed, so your video posts will appear in the standard post feed alongside regular posts from connections and accounts you follow.

How to use LinkedIn Videos

LinkedIn videos can be uploaded on mobile devices or using a desktop/laptop computer. Videos can be prerecorded or recorded within the mobile app before uploading. LinkedIn doesn’t provide as many video editing features as other social networks so it’s normally best to complete your video in another application or program. You are limited to trimming videos and adding text, links and stickers to a video filmed within the app.

You should always encourage employees to engage with your page content as this will increase the reach of your videos.

What will LinkedIn Videos do? Who will they reach?

Videos should provide value to your followers and prospects. You can do this through industry insights, leadership insights or even behind-the-scenes content. Interviews, product launches and how-to videos also work well to provide value. A rare but effective way to increase engagement and visibility is to stream a live video.

LinkedIn content will initially reach your followers and people in your network but as they react to your video, other people outside of your network will begin to see it organically. This is why your content should always try to engage the audience.


Example Videos

Below is an example of a video on LinkedIn from Pinterest.

Whilst it acts as an advertisement for purchasing through Pinterest, on LinkedIn, it shows their creativity to other businesses and professionals. It also encourages professionals and businesses to use Pinterest as a platform for marketing their products.

Notice the dimensions of the video and how much space on the feed this takes up as a result. Taller videos are proving to be more effective than wider videos due to the space you’re given.

The video has been professionally made but this doesn’t mean other types of video aren’t effective. Let’s take a look at another example.

In this video from our client, NOMA, we get a glimpse at what is happening at New Century, Manchester – one of the buildings that form part of NOMA. It’s recorded using a mobile phone, highlighting some fun parts of the event that took place.

From these examples, you can see that LinkedIn is quite accommodating for a range of video sizes and not all video content has to be taken with professional equipment to deliver your brand’s message.

Recommended requirements

Video length: Between 3 seconds and 10 minutes.
Optimum length: Between 30 seconds and 5 minutes
Max file size: 5GB
File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
Ratios: 1:1, 16:9, 9:16