In today’s evolving working landscape, attracting and retaining the best office occupiers is about more than just a compelling marketing campaign. The most forward-thinking agents and asset owners understand that office occupier marketing success lies in showcasing workplaces as socially activated and wellbeing-focused environments. Places where employees thrive, businesses succeed and communities flourish.
DS.Emotion have been at the forefront of marketing office space, buildings, and business destinations for over 30 years. We’ve witnessed market shifts at every level, but none as radical as the transformation happening right now. The way employees choose to work has changed and it may never revert to previous norms. That’s why we’ve built an award-winning team of Activation & Event Specialists, dedicated to delivering tangible results for our clients who need to attract occupiers to sometimes hard-to-let workspaces and buildings. Our expertise has led us to win national placemaking awards, solidifying our role as leaders in marketing dynamic, engaging office environments.
More Than Just a Building: Creating a Destination
Some office buildings naturally stand out due to their prime locations, net-zero credentials, or architectural brilliance. But for the majority, a more compelling solution is needed to ensure commercial success for landlords. The key? Repositioning the workplace to attract businesses that prioritise workforce performance and engagement. A place where wellbeing is integrated into the workspace experience, fostering meaningful connections both within and beyond the building.
The Proof is in the Data
- Over 80% of occupiers and employees would prefer to work in a socially activated environment. (Source: DS.Emotion Research)
- Well-activated office spaces have seen an 18% increase in footfall within mixed-use developments, benefiting local businesses and enhancing the sense of place. (Source: JLL)
- Office buildings with regular tenant activations experience up to 30% higher tenant retention rates than those without. (Source: Cushman & Wakefield UK)
- 72% of UK businesses consider workplace experience a key factor when selecting office space, prioritising environments that foster collaboration and creativity. (Source: JLL)
A New Approach to Occupier Marketing
At DS.Emotion, we believe in rethinking office marketing strategies to align with today’s expectations. By creating socially activated, wellbeing-focused environments, we help landlords and agents attract and retain businesses that value their employees’ experience and engagement.
If you’re ready for a fresh approach to occupier marketing, we’d love to start the conversation. Get in touch with us at info@dsemotion.com to find out more.