…we have the answers to this and more.
The best place to start is with new content.
We know for every one client that’s asking us this question there are ten that are thinking about it.
So, in case you’re one of the ones thinking about your website’s performance, here are the top 5 reasons to keep updating your content.
One.
Google: Improved Search Engine Rankings
Fresh content is a key factor in SEO, which can increase your visibility and make it easier for potential customers to find you online.
Two.
Trust: Improved Conversions and Leads
Updated content enhances your credibility, relevance, and believability. When visitors see that your information is current and accurate, they are more likely to trust your brand, which can lead to improved conversions and more leads.
Three.
Competitive Advantage: Leading conversation
Keeping your content fresh gives you a competitive edge over websites with outdated information or less content. Staying ahead with the latest updates makes your site more attractive to users and keeps you in front of your competitors.
Four.
Awareness: Increased PR and Brand Visibility
Updated content means more opportunities for inbound links, content sharing and quality social media posts. This increased visibility can enhance your brand’s presence and reputation, driving more traffic to your site.
Five.
Reiterate and Repeat : Reinforce Your Message
One interaction isn’t enough to convert visitors into customers. Regularly updated content allows you to repeat and reinforce your message, increasing engagement, trust and conversions.
Not sure where to start?
We can help get you started by taking care of writing, creating and updating your website’s blog. With content plans starting from 1 blog a month we can do as much or as little as you want.
Get in touch to find out more about what we can do to meet your website needs, as well as details about our content plans.
DS.Emotion Website enquiries