Successfully attract and retain valuable commercial occupiers with DS.Emotion through thoughtful strategies, engaging activities, brand-centric approaches, and creative marketing campaigns.
Benefits: Footfall | Rental Value | Visibility | Investment Interest |
The articles highlight some of the challenges associated with attracting and retaining commercial occupants, emphasising the role of branding, marketing, and place activation in overcoming them. From increasing visibility and shaping positive perceptions to fostering community engagement and enhancing user experience, strategic initiatives address key concerns. By tailoring approaches to occupier needs and emphasising clear communication, developers can create environments that attract and retain commercial occupants effectively, contributing to the success of both developments and the surrounding community.
Summary
- Strategic branding is crucial for attracting commercial occupants
- Challenges: visibility, perception, engagement, differentiation, user experience
- Marketing strategies enhance visibility, shape positive perception
- Community integration fosters collaboration and support
- Differentiation essential in competitive markets
- User experience prioritised for occupant satisfaction
- Place activation vital for addressing visibility, perception, engagement
- Comprehensive approach needed for effective attraction and retention
