For successful placemaking, the key attribute, according to both clients and colleagues, is vibrancy. Whether you’re an experienced asset manager or simply exploring a new area it’s the movement and sounds in a space that really bring it to life.

The sense of life that comes from the hustle & bustle of a place can be hard to convey in writing or still images. Videos and animation can bring to life the sights and sounds of a place; showing energy, interaction and community that other formats can’t capture.

There’s also no doubt that video has become an important part of the customer experience. HubSpot reported that audiences watch around 17 hours per week online and WyzOwl found that 94% of users watched videos to learn about products or services. This is a trend spotted by Rightmove back in 2021 where the lockdown had driven video viewings up where they stayed. RightMove reported over 1 in 3 listings had video, showing how important motion is for property sales.

Adding motion to your marketing can range from animated logos; a nice way of grabbing attention and showcasing your brand, to a full brand-video that shares your story with the world.