Instagram offers users and marketers multiple methods of engaging and sharing with their community. We thought we’d break it down.
For those unfamiliar with the ins and outs of all that social media has to offer, it can sometimes be confusing to know what’s what. Even as professionals, we’re kept on our toes as changes are continually made to every social media platform; that could be to improve the user experience or even remain competitive against others. So, we know exactly how frustrating it can be when you feel like you can’t keep up with it all.
On this page, you’ll find details about the different media formats you can find on Instagram along with examples and their requirements.
Instagram Reels
Instagram Reels are the latest video format to take the platform by storm. You may have seen similar formats on Facebook, TikTok, Snapchat or Twitter as this popular format continues to spread.
Instagram Stories
Instagram Stories only appear for 24 hours, but they're a crucial part of any social media marketing strategy.
Instagram Images
Instagram images are the bread and butter of any marketing strategy. They are the core element of your overall aesthetic and are also the easiest to produce.