Christmas On Your Doorstep

Located in the heart of Stratford, Sugar House Island is a mixed-use regeneration project with over 370 residents. We executed bespoke festive campaign to activate this canal-side neighbourhood, with the aim to give residents and the local catchment area more reasons to explore and discover Sugar House Island and increase brand visibility.

The Christmas On Your Doorstep campaign proposition promised to ‘bring the party to Sugar House Island’, with a host of events, workshops and activities that featured a diverse festive lineup.

From bespoke resident gift boxes to a curated Christmas market, independent workshops to a weekend of live entertainment, food and drinks, Sugar House Island celebrated the festive season in style. Bespoke workshops throughout December included Christmas tree pot painting, candle and accessory craft sessions, ornament making, and more. Our doordrop gift boxes and events on-site created a great festive atmosphere and enlivened the space with residents and friends to discover more about Sugar House Island.

We sold out events, grew our social audience by +600%, and reached a wider online audience with over 190,000 impressions.

sugarhouseisland.com