This iconic district for London had “lost it’s mojo” and we won the pitch to help find it again. DS.Emotion worked with a large group of stakeholders, ranging from the owners Shaftesbury Plc to the guy who swept the street to carry out brand research and develop a new proposition which looked back to the good times as well as addressing the future – all were heavily committed to the future success of the place.
Our award winning campaigns for this historical shopping district included brand identity development,
advertising, wayfinding and occupier / consumer materials that refreshed the brand for the 21st Century and lead to an unprecedented amount of occupier signings and subsequent consumer footfall. Carnaby once again represents the best that London has to offer.