King Street

A true retail and leisure landmark, King Street had provided a destination for Manchester’s discerning fashionista for years, but with tough and emerging competition in the city for high-end retail and leisure, DS.Emotion were invited to refresh the brand and develop a new marketing strategy.

Research programmes were executed and The King Street Partnership was developed in order to deliver a series of physical and social events, driving new awareness, creating interest and developing loyalty. This activity has been combined with occupier marketing, leading to unprecedented levels of interest, once again placing this famous destination firmly on the Manchester map of places to be, visit, spend and enjoy.

kingstreetmcr.co.uk