The Portman Estate commissioned DS.Emotion alongside PR agency Coverdale Barclay following the successful brand development and placemaking programme carried out for Carnaby, London.
Born was Portman Village, consisting of a criss-cross of streets to the north of Oxford Street which was home to indepent retailers, leisure operators, businesses and most of all a community of local residents. The aim was to develop an sense of place, neighbourhood, loyalty and belonging for the community.
DS.Emotion developed a brand identity for the place and a suite of collateral which was supported by a comprehensive programme of activations, supported by on and off-line communication materials, physical signposting and PR activity.
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