The Silverstone brand needed a refresh to reflect the shift in innovation in its events program and greater level of experiential activity at these events. A brand that respected its heritage but that was modern and dynamic. Through our process of Active Branding we identified the unique propositions across heritage, events, emotion and innovation creating the foundation for the brand which comes through in all communication underpinned by the brand guidelines we created.
A new visual identity for the iconic motorsport venue, re-introducing a re-worked speed mark and the creation of a typeface inspired by the racing line. An identity with an inherent simplicity and understated confidence, designed with bold, iconic and effortlessly simple design cues.
A new web site designed with the customer and user journey in mind, the website showcases the complete brand evolution and full product range whilst being an engaging and informative experience for visitors.