The Top of The Shard

In March 2017, DS.Emotion were invited to pitch for the re-branding of this global landmark. Following a successful tendering process the DS.E marketing and design team engaged with all stakeholders, owners and investors in the research phase of the project.

A cultural brand book was created and the brand education phase rolled across all employees, stakeholders, event organisers, partner agencies and recruiters in order to create clarity, understanding and consistency.

A major programme of work is to commence including interior design, signage and wayfinding which will see the brand and identity come to life.


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The Top of the Shard
shard brand book
The Top of the Shard

Shard Shot