Our Cultural Heart
At the core of Huddersfield’s bold regeneration vision is a belief in culture as a catalyst, not just for economic renewal but for civic pride, belonging, and future resilience. Our role was to distil that ambition into a brand that felt grounded in place, yet aspirational in spirit
Adaptable, Inclusive & Engaging
We worked with Kirklees Council, to develop a brand, narrative and campaign materials for Our Cultural Heart. This was a unique opportunity to reshape the town centre of Huddersfield for the development of cultural attractions, while working with markets, retailers and existing leisure operators
Visually, the identity blends modernity with warmth, echoing Huddersfield’s rich architectural heritage while signalling a forward-looking transformation. The brand system was designed to be flexible and scalable – supporting public consultation materials, construction hoardings, digital channels, and community engagement campaigns with equal clarity and energy.
The project included:
Successful projects
start here.
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