In recent years we have seen an unprecedented rise in online video, it has become the ‘norm’ and we now expect to see video rather than it being a luxury asset. Video has the power to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
This said there are still a large number of businesses that are not tapping into the wide reach video can offer . We’re going to delve into the importance of video, look at what it can do for you and then of course plug our amazing in-house video team!
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
So why is video so effective? Well it’s safe to say that as we are evolving, our attention rates are dramatically dropping, if you can watch a 90 second video rather than scrolling through pages of text it is not hard to guess which come out on top. People are presented with so much information that they have to make a decision about what they take the time to read and view . Video is proving to be the popular choice. There will always be a place for the written word however this has to work in-conjunction with digital, video needs to play a big part in marketing communications.
What can video do for you?
Video Improves SEO
Did you know that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?
Search engines give a higher preference to videos when placed with the similar text content, this can give your website a better chance of ranking higher in the search results. By using keyword phrases and tagging you can also help your video reach more people (we can help with this!).
Video coveys emotion
There is no better way to convey emotion that through the medium of video and it is proved that emotion effects decisions and purchases. If a picture is worth a thousand words, an informative 60- second video is worth 1.8 million words, according to Forrester.
Video has higher engagement
Audiences are around 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. So if you want you wide coverage, make sure it’s video.
Better click through rates of email
How many times a day do you ‘unsubcribe’ as the result of a poorly designed email with too much irrelevant content? Include a video in your email, cut back on the copy and you can increase your click through rate by 96%. Less is always more!
Better customer conversions
Videos on the homepage of a website have been proven to increase conversions by 20% or more. Even videos on landing pages can increase conversions by 80% or more.
The stats say it all, if you’re looking for ways to increase conversions – look no further than a good video strategy.
Don’t fall behind the curve, include video in your next marketing budget.
Jenny Jones
DS.Emotion September 2016