Video content is the way forward. It’s time to get on board.
Social media continues to expand and grow its methods of accessing video content, essentially making them video-first platforms. Whilst social media is currently in an era of embracing full-screen, portrait video content, each social channel does it slightly differently. We advise using video content where possible as it diversifies your content and helps you stand out from the competition. However, before jumping straight in, there’s a little research to do and some requirements to consider.
On this page, you’ll find details about the different video formats you can find on social media along with examples and their requirements.
Twitter Video
Video has been available on Twitter for a long while, but it's also changing certain elements to keep up with the competition from Instagram and TikTok.
Instagram Reels
Instagram Reels are the latest video format to take the platform by storm. You may have seen similar formats on Facebook, TikTok, Snapchat or Twitter as this popular format continues to spread.
LinkedIn Video
Among all platforms, LinkedIn is perhaps the one with the lowest uptake when it comes to video content. This means it's perfect for standing out among the crowd.
Instagram Stories
Whilst not a video-only format, videos can be shared via Instagram Stories, so it's worth learning about them and their offering.