Understanding, developing and articulating RAW’s unique brand proposition
DS.Emotion believed that RAW Charging was an exciting business, perfectly placed to challenge and grow in a dynamic market. It was vital however that RAW should be able to define itself to both business and consumer audiences. In achieving this it could effectively target and convert it’s audience with purpose clarity and direction.
Our first recommendation was to implement our 4 stage brand strategy to discover what RAW’s unique brand proposition should be. Starting with our ‘Discovery’ phase, which, in our experience, is the most important part of the process – Working with our clients and stakeholders to uncover and define the brand.
Once the Discovery phase was complete, we were able to shape the brand (Strategy), create a unique identity (Creative) and plan for the roll out (Application). We could only make recommendations on the specific roll out and marketing strategy once we had completed the branding process.
The role of RAW Charging is to provide the most reliable and effortless electric vehicle charging solution for businesses and EV drivers.