Dukes Lane

Dukes Lane in Brighton required a repositioning project in order to fulfil the landlord’s’ ambition to cater to new visitor markets. Following research programmes, DS.Emotion outlined feasible audience profiles and created a new brand and identity that allowed for the scheme’s evolution.

In addition to creating full suites of both B2B and B2C marketing materials such as a new website, and printed materials, we coordinate regular activations and all social media channels for this successful retail haven.

As part of the Property Marketing Award-winning work DS.E has carried out, we continue to develop placemaking initiatives to attract permanent and pop-up operators as well as consumers to this vibrant destination.



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Dukes Lane
Dukes Lane website
Dukes Lane
Dukes Lane brand
Attract consumers