St Leonard’s Place

St Leonard’s Place provides 40 unique private homes. At the pinnacle of city-centre living, it has elevated York’s residential offering and property values to a previously unprecedented level.

DS.Emotion were tasked with creating a brand proposition and marketing campaign that would see the scheme succeed on a national and international level. A film was created to promote York as a destination and to bring the city to life for those viewing remotely. All copy, digital and printed, was written by specialists to ensure not only the correct tone of voice but also to maximise SEO. The copy was also translated into Modern Mandarin due to a high proportion of potential Chinese purchasers linked to family members attending the university.